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ZENA

KEITA

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STORYTELLER   |   MEDIA PERSONALITY   |   HOST

HI! I'M ZENA.

  • My name is Zena Keita, pronounced Zee-nuh Kay-duh.

  • I love sharing stories, educating others and sparking interesting conversations

  • I am a Freelance Mixed-Media Talent based in the Bay Area.

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AS SEEN ON

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MEET ZENA

Being six feet tall with a powerful voice, Zena naturally takes up space–something she prides herself on doing authentically while encouraging others to do the same. 

ABOUT ZENA

Zena has never neatly fit into one box. Her personal interests and pursuits over the years have ranged from a love of cooking to a love of writing to a love of medicine. While some of those interests are still sprinkled in her hobbies, the two things that have stayed constant have been her love for storytelling and sports. She credits both for her ability to assimilate and thrive in the United States. 

Originally born in France to West African parents and then raised in North Carolina from the age of five, Zena remembers feeling “othered” at an early age because of her family’s differing customs, language, and culture. Learning how to tell her family’s story, as well as her own, in an empathetic way, helped her form meaningful connections with people who were different from her. Playing sports did as well because it was an arena in which those differences in background didn’t matter as much–only the team and the game did. She quickly saw how storytelling and sports could be used as tools to educate and connect with people, and as a result, has cherished the two ever since. Whether she is speaking to a classroom full of students or the CEO of a brand, she often relies on both to effectively engage and connect with her audience. 

 

Zena’s international and intercultural background has further kept her from fitting neatly into one box. Still fluent in French, her musical and artistic interests span different languages, genres and eras, and her food tastes are similarly varied. Zena’s general curiosity in understanding how others experience and interpret the world is reflected in how she likes to spend her time—traveling, reading, watching a good documentary, mentoring, trying new restaurants, catching up with friends or hanging with her rescue, Remy.  While injuries have prevented her from playing basketball recreationally, Zena still values health and wellness and exercises regularly. She also takes her mental health very seriously and is a huge advocate for self-care and therapy.

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On-Air Co-host and Analyst

Dubs Talk Live

  • Host a live, thirty (30) minute show alongside a team reporter/analyst on NBC Sports Bay Area following select Golden State Warriors games. 

  • Discuss outcome of game, leading conversation with analyst, posing relevant questions, introducing segments, announcin sponsored segments and leading streaming conversation during commercial breaks. 

  • Responsible for creating outline for show alongside producer within hour following game.

  • If not hosting, acting as analyst responsible for fielding questions about game outcome, team/player performances and general NBA/basketball related topics.

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Podcast Host and Contributor

The Athletic Women's Basketball Show + Podcast Network

  • Host two (2) weekly The Athletic Women's Basketball (TAWBB) shows, discussing topics related to women's basketball for The Athletic Podcast Network, with each show varying in length and subject.

  • Collaborate with The Athletic's women's basketball writers and audio producer to create show rundowns and source topics to discuss prior to each show.

  • Assist in securing guests for TAWBB show.

  • Act as a guest on additional shows for The Athletic Podcast Network, Warriors Plus Minus and The Athletic NBA Show - Hoops Adjacent, offering opinion and analysis on various topics related to the NBA. 

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Sideline Reporter

Santa Cruz Warriors

  • Serving as sideline reporter for Santa Cruz Warriors for live home games on NBC Sports Bay Area network.

  • Research G-League and NBA resources daily to remain informed on topics related to player statistics, league standings, team performance, and player movements throughout season.

  • Conduct pre-game interviews with Santa Cruz Warriors and opposing team personnel gathering interesting insights to share during the game.

  • Personally prepare insightful updates and relevant questions to share during two (2) in-game hits, one (1) halftime interview with a coach and one (1) post-game interview with a player each home game—all without IFB system. 

  • Inform fans of game action and team updates by live-tweeting home and away games and posting to Instagram stories. 

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On-Air Co-host

Dubs Drip [Golden State Warriors]

  • Co-hosted a live, thirty (30) minute segment on NBC Sports Bay Area prior to each NBA Finals 2022 game between the Golden State Warriors and the Boston Celtics.

  • Sourced and discussed topics surrounding the Golden State Warriors such as fashion, family, music, hobbies, and fandom. 

  • Interviewed multiple guests for the show.

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Host, Dolphins Daily

Miami Dolphins

  • Hosted newly formed news segment show, Dolphins Daily, eight times while an employee at the Miami Dolphins.

  • Enthusiastically read news topics off of a teleprompter. 

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MEDIA

EXPERIENCE

On-Air Co-host and Analyst

Dubs Talk Live, NBC Sports Bay Area

San Francisco, CA     

2022 — Present

Podcast Host

The Athletic Women's Basketball Show, The Athletic

San Francisco, CA     

2023 — Present

On-Air Co-host

Brother From Another, NBC Sports

National      

2023 — Present

Sideline Reporter

Santa Cruz Warriors

Santa Cruz, CA     

2021 — 2023

On-Air Co-host

Dubs Drip, NBC Sports Bay Area

San Francisco, CA     

2022

Host

Dolphins Daily, Miami Dolphins

Miami, FL

2016 — 2018

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DEMO REEL

ON-AIR
DEMO REEL

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“The power of a conversation should never be underestimated, as you never know what you’ll discover about another person and most importantly, yourself. If I can leave a conversation having learned one thing and making the person or people I spoke to feel seen, heard and appreciated, I’m happy.”

 

- Zena Keita

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JOURNEY TO 

 SPORTS MEDIA

A former Yale University Division I basketball player, Zena extended her time in sports by pursuing a career in sports business after completing her Masters at Wake Forest Business School. She quickly established herself as an young, impactful executive in the NFL (Miami Dolphins) and NBA (Golden State Warriors) working on sports partnerships and sales, gaining recognition from her industry for her contributions. 

 

After six fruitful years on the team side, she decided to pursue two longtime interests–sports tech and sports media. She was able to explore both by joining the sports media tech start-up, The Athletic, supporting their burgeoning partnerships efforts for two and a half years. Her newfound proximity to sports news and media inspired her to go after a lifelong dream of becoming a sports media personality, which she has since fully transitioned to in January 2024. She now fills her time as a freelance sports reporter, podcast host and public speaker, most recently serving as a Women's basketball podcast host at The Athletic and an on-air host for NBC Sports Bay Area. Since pursuing this dream, Zena has been given several speaking opportunities to moderate panels, speak at summits, and create social media content around the world of sports and sports business. With each opportunity, Zena looks to use her voice to educate, entertain and engage others around sports and its many associated topics. 

 

EDUCATION

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YALE UNIVERSITY

Bachelors of Arts in Anthropology

 

Four-year DI Women's Basketball

Contributor to Yale All-Access Sports Media and Yale Daily News Multi-media Desk

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WAKE FOREST UNIVERSITY SCHOOL OF BUSINESS

Masters in Science of Management

Graduate Assistant to Women's Basketball Team

CAREER

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MIAMI DOLPHINS

2015 - 2018

Group Ticket Sales

Partnership Development

Media Talent

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GOLDEN STATE WARRIORS

2018-2021

Corporate Partnerships

Chair of Employee Resource Group - Women of the Warriors

DEI Council Member

2018 NBA Champion

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THE ATHLETIC

2021 - 2023

Partnerships Management and Strategy

Licensing and Int'l. Syndication

TikTok Talent

ACCOMPLISHMENTS

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WAKE FOREST

SCHOOL OF BUSINESS

BOARD OF VISITORS

Member since 2020

Part of group that advises the WFU School of Business on matters related to curriculum, programs, facilities, and operations.

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SPORTS BUSINESS JOURNAL NEW VOICE UNDER 30

Class of 2020

Recognized as a part of "young, diverse and impactful leaders, entrepreneurs, risk-takers and disrupters who are re-imagining the sports experience and the way business is done."

NATIONAL SPORTS FORUM

Class of 2019

 

Business of Diversity in Sports & Entertainment

2022 Summit Speaking Committee Member

Get in Touch

MANAGEMENT

CSE Talent, Janae Adams

jadams@csetalentrep.com

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